Op deze blog lees je alles over verdiende aandacht, sociale merkactivatie en communicatie. Je vindt hier cases, modellen, inzichten, trends en ontwikkelingen. Zelf bloggen over verdiende aandacht? Stuur Klaas dan een mailtje.
About this blog
In this blog you can read all about earned attention, social communication and brand activation. You will find case studies, models, insights, trends and developments. Do you want to blog about earned attention yourself? Send Klaas an e-mail.
About Earned Attention
You buy reach but attention has to be earned. Strong brands rather speak with than to people. And so they earn the attention that they give themselves.
Earned attention is a platform that consists of a book, an iPhone- an iPad-app and this blog. The goal is to inspire communication people to more regularly deploy earned attention.