By: Klaas Weima en Eva Roos
Why have you always been so intrigued by behavioural economics?
‘’My interest is particularly in irrational behaviour. I began my research career whilst laid up in hospital with severe burns. During my time in hospital I observed what was going on around me. When I was discharged I began to carry out research based on my experiences. That’s how I discovered that the method of treatment for my burns was not the right one. And that whilst the nurses thought that they were doing their absolute best for me. This is just a small example that demonstrates that sometimes we do not see reality for what it is. We think we approach matters the right way but in actual fact we are doing the opposite. The role of social science in this is to let us begin to view the world differently. How we can solve the problems. The irrational behaviour of man is something we should try to understand and comprehend.’’